Home > Wie Mitarbeiter zu Intrapreneuren werden

Wie Mitarbeiter zu Intrapreneuren werden

Für Führungskräfte ist zweifelsohne eine der wichtigsten Fragen wie sie ihre Mitarbeiter am besten motivieren können. Hierzu gibt es zahlreiche Theorien und sicher steckt in allen von ihnen ein Fünkchen Wahrheit. Ein immer relevanter werdender Aspekt ist diesbezüglich – wie eine aktuelle Studie von Regus zeigt – das unternehmerische Denken der Mitarbeiter.

Vom Mitarbeiter zum Intrapreneur

Intrapreneurship eröffnet Win-Win-Situation für alle Beteiligten

Wenn Unternehmer ihre Mitarbeiter dazu animieren, sich selbst wie ein Unternehmer zu verhalten, macht dies für beide Seiten – also für Arbeitgeber und Mitarbeiter – durchaus Sinn. Ein gesteigertes Verantwortungsbewusstsein, eigenverantwortliches Handeln und eine engagierte Mitgestaltung des Unternehmens sind nur einige Vorteile, die sich aus einem derartigen Intrapreneurship ergeben. De facto resultiert sowohl für Arbeitgeber als auch für die Arbeitnehmer, die aktiv in die Gestaltung des Unternehmens miteinbezogen werden, eine Win-Win-Situation. Zudem bauen Mitarbeiter, die am unternehmerischen Leben aktiv teilnehmen nicht nur eine engere Bindung zum Unternehmen und dem Arbeitgeber auf, sondern sie sind auch weitaus motivierter.

Welche Maßnahmen begünstigen ein Unternehmertum im Unternehmen?

Im Rahmen einer Regus-Studie wurden in 98 Ländern 19.000 Führungskräfte und Geschäftsinhaber befragt, welche Methoden angewendet werden können beziehungsweise angewendet wurden, damit das unternehmerische Denken der Mitarbeiter gestärkt wird. Die relevantesten Aspekte der Auswertung der österreichischen Daten sind Folgende:

Weiter- und Fortbildungen

Einer der wichtigsten Aspekte, an dessen Umsetzung zahlreiche heimische Unternehmen bereits arbeiten, besteht in qualitativen Weiter- und Fortbildungsprogrammen für die Mitarbeiter. 40 Prozent der Befragten gaben diese als eine dem Intrapreneurship zuträgliche Maßnahme an.

Heterogene Teambildung

Mehr als 50 Prozent der Befragten konstatierten, dass die Bildung heterogener Teams, deren Mitglieder über verschiedenartige Fähigkeiten und Funktionen verfügen, sich positiv auswirken.

Flache Hierarchien

Eine schnelle und unkomplizierte Kommunikation mit der Geschäftsleitung soll dem unternehmerischen Handeln und Denken der Mitarbeiter bereits in 30 Prozent der Fälle zuträglich sein.


Und letztlich empfehlen in etwa 27 Prozent der befragten Geschäftsinhaber und Führungskräfte ein unternehmenseigenes Intranet als treibenden Faktor, um die Innovativität der Mitarbeiter zu fördern.

Gender Studies: Detailergebnisse zur Rolle der Frau

Neben den Faktoren, die einen Intrapreneurship fördern, sind auch die Detailergebnisse der Regus-Studie zur Rolle der Frau erwähnenswert:

Die männliche Sphäre

Noch immer scheint Intrapreneurship eine überwiegend männliche Domäne zu sein. Dies belegen auch die Ergebnisse der Studie, der zufolge lediglich zwölf Prozent ein Wachstum des Intrapreneurship unter Frauen beobachten.

Mehr Mut ist gefragt

Ungeachtet aller bis dato genannten und bereits umgesetzten Maßnahmen, geben lediglich fünf Prozent der Befragten an, dass von ihren Mitarbeitern neue Projekte angestoßen wurden.


dennoch 80 Prozent der Befragten, dass sie ein stärkeres unternehmerisches Handeln und Denken bei ihren Mitarbeitern wahrgenommen hätten.

Die Mitarbeiterin Alisa Kapic von Regus Österreich kommentiert die Studienergebnisse folgendermaßen:
“Unternehmen tun gut daran, die Innovationskraft ihrer eigenen Mitarbeiter zu unterstützen. Hilfe bietet flexibles Arbeiten. Es fördert nicht nur eine bessere Work-Life-Balance, sondern auch den Austausch unter Angestellten – über verschiedene Funktionen und Abteilungen hinweg. So können sie stets ihre Perspektive und ihren Erfahrungsschatz erweitern und neue Entwicklungen innerhalb des Unternehmens voranbringen.”

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